At CiderCon 2018 in Baltimore, I presented on branding, communications, company vision and marketing, largely based on the book ZAG by Marty Neumeier.
You can download the Keynote presentation here and a PDF export of the presentation here. The Keynote copy has transitions and other media which makes it “better”, so download that one if you’re on a Mac.
The books I referenced during the talk are here: http://a.co/f72l1H7
The handout that was made available at the presentation is here.